Nike Rawdacious colorway celebrates the unity of sports

July 1, 2021-Nike's Rawdacious color scheme for Tokyo-with white as the main component, plus pink, full orange and bright red-is another example of how Nike uses color to inject cultural, psychological and emotional aspects Examples of profound cultural values. Its footwear. "Color has the subtle ability to cause reaction and reflection at the same time," NIke Zoomsaid Martha Moore, vice president of product design for Nike Central Color. "When you see a color, you immediately react in a certain way. Color can also open the door to history, connections and memories with other disciplines. When creating this year’s palette, Nike Air Maxwe worked hard Consider that color best represents a moment." Nike designers looked at historical precedents—the moments when world events put sports aground—and the spirit that flourished when it returned triumphantly. The warm tone of Rawdacious symbolizes the vitality of the reunion of sports and marks a new beginning. The palette is based on white to indicate unity (it includes all tones in the visible spectrum) and returns to a square shape. The color layout also acts as a lighthouse to draw attention to the technical components of the footwear. Nike Phantom For example, the Zoom Air airbags visible in the Nike Running style (such as Air Zoom Maxfly sprint rivets) are highlighted in volt green with orange details rimmed and exaggerated. Moore said that similar to the negative space in art, other parts of the object can sing through the empty space. The result is that Moore's color system instills deeper meaning for athletes, whether they are for the gold medal or are close to the block. "Let's be clear: I will never wear sneakers in a game,"Nike Mercurial Vapor Moore said. "But I will wear a way of life, a spike shape that is related to color, because it has an impact on me at some point in my life. It is meaningful to the world, and it is also meaningful to me. Color. All these values ??can be extracted within one millisecond."

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