Most Creative Makeup Packaging in 2020

2020 is a year of creativity and innovation. The brands which work exceptionally on their packaging design stand out the crowd. When it comes to cosmetics, it is one of the most influencing industries. It has the capability of generating loyal customers for a lifetime. In addition to a perfect product, the next thing which inspires a customer is its packaging. If your brand becomes successful in creating well-designed makeup boxes, you are on the right way to success. Some of the wholesale cosmetic companies go for a wide selection of colors, while others tend towards a simplistic approach. No matter but whatever way you design, your cosmetic boxes should be eye-catchy enough to set an example. Here we are going to discuss some of the most creative makeup packagings of 2020:

1) Paul & Joe

This brand has been ruling the cosmetic market for years. The trend continued this year as well. Paul & Joe lipstick packaging wholesale is one of the remarkable examples of creativity. Even if you are not a cat person, you will love to appreciate these feline shaped lipsticks. The highlighting feature is its silly design of the tube which reminds you of the 70s era. The same design is printed on lipstick boxes to enhance its appeal.

2) Glossier

Glossier skincare packaging design is sleek, creative and minimal. It was one of the first brands to experiment with a minimalist approach, which rocked it ever since. These simple and subtle designs are calming and visually-pleasing. Let us take the example of its lip-gloss boxes. The packaging consists of a large amount of white space with black typography. Whether you choose plain lip gloss or a colored one, the shine and brightness of the packaging catches the eye and keeps you wanting more. This perfect mix of clarity and simplicity has made its packaging a true winner. The same concept is used to design mascara boxes and liner boxes.

3) Mor 

The cosmetic sample packaging designed by Mor is highly sophisticated and stunning. Soft pinks and subtle white make up the backdrop for this artwork. The design is implemented across the entire product range including lotion boxes, cream boxes, perfume storage bottles, and other makeup packaging boxes. Mor wanted a more traditional route for its package design. So it opted for a perfect mix of luxury and refinement in its imagery, logo, and color. Most of its products, set against a pink background and floral theme to give a feminine vibe. But its other presentation boxes include more intricate design elements that stand the test of time.

4) Lapierre

Lapierre's dark and mysterious packaging is seductive and alluring. Metallic colors are used with black to get into the mood and maintain your interest. The modern logo on round box packaging is designed in rich gold font. Deep black color capitalizes various designs, including geometric shapes with cut-outs. This adds more depth and texture to your cheap cardboard boxes, urging you to grab them. Such packaging makes clear that the brand wants you to get involved in it.

5) When Masks

When face masks are designed playfully and excitingly. The packaging wholesalers have created a colorful pattern to engage the customers. The perfect mix of purple, blue, green, orange and pink works best to create a style statement. Instead of using these colors to add an exciting accent, they are used to make up the entire background. "When" logo is printed in a complementary color. Its white packs for mask depicts that the product is made from natural ingredients. Such creative packaging is perfect to stand out from the crowd.

6) Kjaer Weis

The modern and metallic packaging of Kjaer Weis is sure to please the customers. The brand is fond of playing with the shape and material of its boxes for makeup to give it a different look. It offers a wide range of products starting from blushers to foundations and lipsticks, etc. The most interesting thing is the consistency in its design. All of the products are designed minimally with little text and images to speak of themselves. The element which ties them together is the logo. The same logo is printed on its retail boxes to give a sleek, cool and sophisticated look. Let us take the example of its foundation boxes. The square-shaped metal tin is used to hold the product, with one cut off a corner to give an edgy feel. This makes the product open in a unique way. Just slide the cover upwards. It resembles an old school lighter.

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