PROMO CODE: WHAT ARE THE BEST PRACTICES?
A promotional code or promo code is a series of numbers and / or letters communicated to a potential customer, allowing him to benefit from a reduction or an advantage. Let's review the types and conditions for framing this sales development and customer retention tactic .
Here are our top 5 best practices for an advertiser using promotional codes.
1. Appear on as many discount coupon sites as possible
Numerous studies report that 50% of e-commerce customers use promo codes.
We also recommend offering several promotional codes . When a brand offers less than 2 offers, it is estimated that 81% of customers will go to competing sites.
2. Do not overuse the promo code
To maintain your brand image, you must adapt the frequency of distribution of coupon codes . This could harm your business and your reputation.
To maintain your credibility, you therefore had to adapt the rate of circulation, in particular according to your sector. It is best to distribute them during marketing events that punctuate the year: Valentine's Day, Halloween, Christmas, Mother's Day, Father's Day, back to school, etc.
3. Pecuniary or in-kind benefits
The proposed typology is based on the nature of the benefit offered . This can be an immediate reduction in euros. However, the tredz discount code can be large if the purchase volume is high. Moreover, a promo code is not necessarily equal to a reduction. It can also be a benefit in kind . It also happens that brands offer free shipping.
4. Animate your accounts with frequently renewed coupon codes
But to animate your social network accounts , it is essential to update them and renew your promo codes. This allows you to interact with your subscribers.
In recent years, discount code have attracted more and more French consumers. According to statistics, more than half of them used it for their online purchases. There is an explanation for this observation: these promotional codes allow consumers to benefit from numerous advantages . They also have advantages for brands .Which ? Details in the following paragraphs.
Use sparingly and adapted to positioning
Whether for a classic store or an online store, the advantages of coupon codes are well established. However, it is strongly recommended that you use them sparingly. On the one hand, this tool has a cost which will affect your margins and your profitability. On the other hand, if you get your customers used to coupon codes, they will find their way to your competitors as soon as you no longer offer them.
In addition, the use of coupon codes has a potential detrimental effect depending on the sector on your brand image, especially if you market luxury products. On this type of product, price reductions are automatically associated with poor quality or unsold stock. Instead of giving the expected results, they will harm your business and the growth of your business.
Simple implementation for optimal customer satisfaction
Today, consumer behavior has changed dramatically with the democratization of the Internet. Now he is in constant search of good deals. Without a promo code, it will go to your competitors, postpone its purchase decision or simply give up on the purchase. As proof, more than 4 out of 10 orders are placed with a promo code. 50% of Internet users also declare that they renounce their orders in the absence of a promo code .
Conversely, offering a promo code increases the value of a basket in 70% of cases. In fact, 7 out of 10 customers order an additional item to take advantage of the reduction. Better still, the promo code enjoys a positive image with 90% of Internet users. Offering coupon codes thus helps to optimize customer satisfaction , build a good image and expand your customer portfolio .
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