Slovak Fashion Council London Fashion Week AW20

Slovak Fashion Council AW20

Represented by Black PR.

Slovak Fashion Council (SFC) is a professional non-profit organisation that has helped to support and develop the Slovak fashion ecosystem since 2011. Founded by fashion designer, Dana Kleinert who has since gone on to win many domestic and foreign awards. Since December 2019 the new CEO appointed is Zuzana Bobiková who since joining has created the strategy and programme of the SFC since its formation.

The vision of SFC is to improve the functioning of the fashion industry in Slovakia so that domestic designers and industry professionals make a profit, make up an important component of the creative industry and culture, and give Slovakia credibility and a distinctive awareness board. This season two Slovak Fashion Council brands, I’m not a Robot and freier will be showcasing their AW20 shows with Fashion Scout.

 
Slovak Fashion Council

I’m Not a Robot

“I’m not a robot” is a group of three fashion designers, freshly graduated from Academy of Fine Arts and Design in Bratislava, Nora Čanecká, Erika Daxnerová and Barbora Jakubová. Trying to find their own place in contemporary fashion design, they have realised that the brand production does not need to be fixed and unchangeable but could be constantly fluid and creative. This starting point has also become a credit for “I’m not a robot’s” main objective.

With its first opening collection, I’m not a robot wants to manifest in each garment values that it holds the most important. It is constantly inspired by lives of actual people and their humanity and by their diversity and need to use their hands in the process of creating new things. It celebrates those precious moments of coincidence and accident – because same as
you cannot emulate another person you cannot really imitate another piece of clothing with a perfect accuracy.

The main focus of “I’m not a robot” project is the creation of individually standing clothing items. The production of each garment has its own unique approach. This project uncovers the real process behind making every product as well as it shows the importance of human labour in their development. “I’m not a robot” wants to manifest the value of clothing amongst the prevalent fast fashion trend in the contemporary production. It is crucial to restore the importance of handicraft and particularly the work of individual people that stand behind these products.

freier

Young Slovak brand freier was founded by Terézia Feňovčíková in 2018. The designer graduated from the fashion studio at the Academy of Fine Arts and Design in Bratislava in 2017. At Bratislava Design Week 17 she received the emerging designer prize and her diploma collection was awarded the Fashion Live fresh designer prize in 2017.

The uniqueness of the Slovak brand freier is design served raw, collected from the life of street and its variability. On the surface, this means experiment with the cut and visual details on the clothing, disrupted by the styling. Beneath the surface, it means the inspirational composition of the theme. In the first place, it does not only mean the concept, but also accompanying moments, which are related and encourage us to attain the authenticity of each collection.

Collection “lv-426”

A collection inspired by the movie character of Ellen Ripley from Aliens (1986, Dir James Cameron). In the ‘lv-426’ collection freier introduces 18 silhouettes, where various forms of uniform elements prevail. Gradually, we can feel their decomposition into small references, preserved in Ripley’s costume. The inspiration is focused on identifying with the main character through her development and her impact on side characters. The graphic processing of textile patterns was taken care of by resell store flace and we also collaborated with the designer bronislava žurková brůčková on the creation of original machine knits.

Both brands will be showcasing their AW20 collections under Slovak Fashion Council on Friday 14th February from 2.30-4.30pm with Fashion Scout at Victoria House, Bloomsbury Square, WC1B 4DA.

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Learn More

slovakfashioncouncil.sk
imnotarobot.sk
freier.sk

With love,

FWO

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