Web Design Birmingham

When it comes to doing SEO correctly, regardless if you are designing a brand-new website or trying to improve the rankings of the website you currently have, there are a number of important elements that you need to comprehend. Google uses two primary elements of search engine optimisation that determines how they analyse your site.

On-site/On-page Optimisation - This consists of each of the information and content on your website and how it is structured.

Off-site/Off-page Optimisation - This primarily is regarding other websites that directly link to your website

Creating beautiful websites that work on all devices (laptops, tablets, smartphones) is known as responsive design and is now standard practice; but we also know companies need to benefit from all the opportunities that doing business online represents and that's what makes us stand out.

Along with a design and development team we also have a strong marketing department and we live and breathe the inbound marketing methodology. Inbound marketing attracts the right traffic, engages those visitors with relevant content, and converts them from leads into customers. It's the natural next step for any website design project and it's what turns a great website into a hard working, productive business tool.

More than half of all website traffic is generated through mobile phones, which is exactly why your website must cater to your ever-growing mobile audience. With Google’s mobile-first indexing, you either have a mobile-friendly, responsive site, or you watch your website traffic dwindle down. It’s as simple as that. At the same time, countless studies have proven that each second your site takes to load could mean the loss of potential customers. Now more than ever before, a clean website that’s quick to load is absolutely crucial for not only attracting your potential customers online but keeping them there, engaging with your site. Of course, driving traffic and generating leads is what it’s all about, and to do this, your site must be easy to find and properly structured so search engines can easily crawl, index and rank your website. This is why you need to partner with mobile web developers who have can efficiently and impactfully optimize a website for mobile users and in turn, optimize your website for future success.

In order to grow, your business needs to put itself out there to allow prospects to find you and the internet has a lot to do with how successful your brand can be. However, it’s a competitive digital world out there with many companies vying for the same customers.

The best way to set yourself apart is to have a clear digital strategy with creative messaging and advertising that drives qualified leads to your website. But once they arrive, you must keep them there so that they will continue to interact with your business and turn into an actual sale.

We, at web design agency Birmingham may create websites that are fully integrated with your backend software systems to make them easy to manage, but we don’t stop there. Because it’s not just about delivering a website, it’s about delivering results. We’ll sit down with you right here in Birmingham, Alabama, look over your current website, analyze what’s working, what’s not, and what it takes to drive business.

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