Fashion Week Saga

In 1903, a nyc store called Ehrich Brothers put on what's thought to have been the nation's first fashion show to lure middle-class females into the shop. By 1910, many big department stores were holding displays of their own. It's very likely that American retailers saw what were known as "fashion parades" in couture salons, and decided to use the idea. These "parades" were an efficient means to advertise stores, and improved their status. From the 1920s, the style show had been used by merchants up and down the nation. They have been staged, and often held at the store's restaurant during lunch or teatime. These shows were usually more theatrical than people of now, heavily based upon a single motif, and accompanied with a story comment. The displays were hugely popular, enticing crowds in their thousands -- audiences so large, that shops in New York in the fifties needed to obtain a license to have live models.

 

A fashion week is a fashion industry event, lasting roughly 1 week, wherein fashion designers, brands or "houses" exhibit their latest collections in runway fashion shows to buyers and the media. These events influence tendencies for the current and upcoming seasons.

 

Up today? Tokyo Fashion Week, in which it could be an understatement to say that the road style is on a different level. There is definitely a crossover between Japanese, European, and American styles--see: the streetwear, menswear coats, and berets--however, the Tokyo design set is also experimenting with head-to-toe Comme des Garçons, doll-like dresses, along with furry accessories. Oh, and almost everybody is sporting a pair of sky-high platform boots. Don't overlook the makeup and hair, possibly, from rainbow braids to dark lipstick. Catch up on all of the actions from Tokyo here, and check back for our daily updates. A growing number of designers demonstrate inter-seasonal collections between the conventional Autumn/Winter and Spring/Summer seasons. These collections are usually more commercial than the primary season sets and help enhance the client's wait for new season clothes. The inter-seasonal collections are Resort/Cruise (before Spring/Summer) and Pre-Fall (earlier Autumn/Winter). There's no fixed schedule for these shows in almost any of the significant fashion capitals however they typically happen three months following the major season shows. Some designers reveal their inter-seasonal collections outside their home city. For Instance, Karl Lagerfeld has shown his Resort and Pre-Fall collections for Chanel in cities such as Moscow, Los Angeles, and Monte Carlo instead of Paris. Many designers also put on demonstrations as opposed to conventional shows during Resort and Pre-Fall either to reduce costs or because they believe the clothes can be better known in this medium.

from Everyone's Blog Posts - Fashion Industry Network http://ift.tt/2zK9AOD